The fragrant bestseller: How to successfully market your worn underwear

Worn underwear has become a top seller because many people find it erotic and seductive.

But how can you effectively promote the underwear you wear? In this article you will learn which strategies can help you successfully market your worn panties, socks and stockings and attract more customers.

Why worn underwear is a best seller

Worn underwear is a bestseller that is becoming increasingly popular.

The question of why can be answered quite easily: Many customers are looking for unusual and intimate souvenirs from their favorite models or celebrities. Others enjoy the individual scent and the feeling of owning something special.

For some it is also a kind of fetish or fantasy that they want to live out. In any case, worn underwear offers an opportunity to connect more closely with another person - be it through the smell, the material or the imagination of the wearer.

For this reason, selling worn underwear very lucrative and a pleasant experience for both parties (buyer and seller).

But how can you promote this specific niche effectively? What factors play a role? You can find answers to these in the following sections.

The Importance of Scent: How the Smell of Worn Underwear Attracts Customers

The scent of worn underwear is one of the most important aspects when it comes to attracting customers.

The smell conveys an intimate and personal touch that appeals to many potential buyers. There are even specific preferences for certain scents, so it may be worth offering different types of laundry items.

However, it is important to note that not everyone likes or tolerates the same scent.

Therefore, sellers should take care to store their worn underwear appropriately and ensure that it remains clean and hygienic.

A pleasant yet attractive scent can make a big difference and help attract customers and gain repeat customers.

What different scents are there for used panties?

It's inevitable that every man who has a penchant for sniffing used pants has a favorite smell. Therefore, you should capitalize on this obsession and make money.

There are various types of scents that emanate from a woman's intimate area. If you are new to this business, you may not know all of them. Now let's take a closer look at the variety of scents for worn underwear.

Everyday smell

This is the most common smell from worn underwear. By wearing your underwear as usual, you can smell this scent.

The longer you wear it, the more intense the smell becomes.

Sex scent

This type of scent comes from wearing your panties during sex. Some men find it irresistible to imagine you having sex while wearing the panties you sold them. If you can ejaculate in it, even better.

Filled fragrance

It is a special practice that involves inserting your panties into your mouth, vagina or anus. Wearing filled panties creates an intense smell, which can fascinate some men.

Masturbation scent

As the name suggests, this scent is created by masturbating in underwear.

When ejaculation occurs into the underwear, a more intense smell develops, which many men prefer to smell.

Workout scent

The panties you wear during exercise are completely soaked in sweat and give off an extremely intense smell to your vagina.

This scent is often misunderstood because it has a very strong note that some men particularly like.

Piss smell

This phenomenon is commonly known as water sports and is widespread. There are men who prefer their panties to be soaked with their urine.

You will be asked to urinate on the panties and allow them to dry before shipping to the buyer.

Menstrual scent

There are men who have a penchant for smelling or even wearing menstrual-scented underwear. This has a unique smell that you only get once a month.

Before you sell, clarify with the buyer whether they want blood on their underwear or just the intense scent during their period.

Sell ​​used panties on your own website

Without a doubt, your worn panties and stockings can be easily sold on one or more of the specialized marketplaces such as Sniffr , Pantydeal , Sofia Gray or Vipely (we reported on them: “Selling Worn Underwear Online – The Ultimate Guide” ).

However, in the medium to long term, you will the most success with your own website . You should put these at the core of your sales activities.

This is the only way you can sustainably build a strong customer base for selling your used panties.

Having your own website comes several advantages :

• You do not pay any commission to a marketplace or service provider
• you have full rights to the products and the design of the website
• it is flexibly adaptable,
• can be easily advertised via social media and online marketplaces,
• is your virtual figurehead and
• can be used to collect newsletter subscribers and fan or customer loyalty.

A whole range of important advantages!

However, creating your own website can be a complex task that requires technical know-how. Various service providers such as domain and hosting providers, developers and payment processors are required to create professional website

The easiest way to do this is to website builders such as WIX , Jimdo, Wordpress or Squarespace . Unfortunately, there are narrow limits to the freedom of design here. Simple online presences with a small shop can be implemented without in-depth programming knowledge.

However, if you want to avoid all the technical hassle and still want to create a professional online presence with lots of marketing features and serious earning potential, you can choose xModel from Adent.io - a turnkey solution that offers you everything you need to start your online website for selling panties.

xModel is specifically tailored to models and allows you to not only sell underwear but also tap into other sources of income various monetization options

By hosting your own website, you can run a successful business without having to pay commissions to third parties. By using xModel you have numerous opportunities to generate income:

• Subscriptions – Users of your website can subscribe to any model to gain access to their content.
• Live Streaming – Sellers can live stream and interact with potential buyers while charging a fee for the stream.
• Premium Content – ​​Models can lock premium content and sell it separately for an additional fee.
• E-commerce store – Sell physical and digital products through the integrated e-commerce store. You can sell much more than just used panties.
• Affiliate Marketing – Earn extra money through CPC commissions by posting affiliate ads on your website. xModel gives you the ability to control everything through simple admin dashboards that allow you to do many things including changing the look and feel of your website. Become your own boss and keep all the income you make for yourself.

The only two downsides are the fact that you need to know English to use xModel (but the frontend for your fans can easily be created in German) and that you have to make an initial investment of $199 for the Lite version . This amount only applies once and there are no monthly follow-up costs.

Otherwise, you won't find a better solution for seriously building a worn underwear business.

Effective marketing for worn underwear: attractive storytelling and images

When it comes to selling used underwear, effective marketing is the key to success. An important aspect of this is the use of effective storytelling and appealing images .

Potential customers want to be able to imagine what it would be like to own and wear your pre-owned underwear. Through a well-told story and high-quality images, you can stimulate these fantasies and capture the interest of your target audience.

You should make sure that your stories are authentic and reflect your own style. The choice of images is also crucial: they should be aesthetically pleasing and present your products in a favorable light.

This creates an emotional connection with potential customers and increases the likelihood of a successful sale.

It is not mandatory that you show your face in the product photos.

However, you should not compromise on the quality of the images . Bright, clear and professionally captured footage is highly valued by potential buyers.

Feel free to play around with different poses and present the underwear for sale in an attractive way. Make sure photos are compelling enough for viewers to feel an emotional connection to them.

Be unique

To be successful in the competitive market of selling panties, it is essential to stand out from the crowd.

Since a large crowd sells utility panties every day and your offer may get lost in the flood of these products, you should try to find an individual niche for yourself.

One option is to make used panties

For example, if you can ejaculate into your underwear while masturbating, this could be a promising niche and help you attract loyal customers.

List the product details

It's not enough to just post a photo of you wearing the panties.

Please provide further information, such as what material the panties are made of, how long you have been wearing them and what exactly you have done with them.

These details are helpful for users to imagine what they will receive. This will make selling your panties easier.

You can also specify the exact wear time to give customers an idea of ​​how intense the scent will be.

If you have performed any special practices such as masturbation or sex in your panties, you should also mention this. It's important to ensure your product descriptions are honest and accurate.

Avoid exaggerating or making false promises , as this can affect your customers' trust.

Additionally, you should clear information about payment and shipping options . Indicate which payment methods are accepted and how long it takes for an item to ship after it is purchased.

Use secure payment gateways

To be successful in the business of selling used underwear , it is crucial to have a thorough understanding of the different payment providers and options.

Platforms like Sofia Gray and Sniffr offer a variety of payment options to meet the different needs of sellers.

In addition to PayPal , Stripe and Google Wallet, Venmo , CashApp and specialized adult payment providers such as CCbill and Verotel are also available. These platforms place great emphasis on a smooth and secure transaction process, allowing you to focus entirely on the financial aspect of your business.

Flirt with buyers

You're selling an adult product, which implies that some flirting with potential customers can help sell your panties.

Be friendly to everyone and send out some suggestive signals to draw users' attention to your product.

Even cam girls have to flirt with viewers to get tips. Excite your buyers to increase your sales.

Building trust: discretion and reliability as success factors

When selling used underwear, it is important to gain customer trust. Discretion and reliability are crucial factors.

Customers want to ensure that their personal information is protected and that transactions are discreet. Therefore, you should set clear data protection guidelines and communicate them transparently.

It is also essential to keep your products in a hygienic condition and offer fast delivery. Reassure your customers that they will receive high-quality goods - neatly packaged without odors or other inconveniences.

Customer service: Personal support for satisfied buyers

Good customer service can help you gain repeat customers and successfully grow your business. Offer friendly support – be it via email or a chat system on your website – to answer questions quickly.

Show interest in your customers' well-being by providing them with advice on specific requests, such as the scent of their choice.

Make recommendations based on their preferences. Many models also offer photo sets in matching outfits.

Quality vs. quantity: Why high-quality, well-preserved laundry items are more important than a large selection

A large selection of worn underwear may seem attractive at first glance. But in reality, it is the quality and condition of the laundry items that really counts.

Customers look for high-quality, well-preserved pieces that meet their needs. Individual items of high quality are often valued more than a mass of inferior products.

It is important to remember that worn underwear is a very personal product that requires a close relationship between buyer and seller.

Therefore, sellers should ensure that they only offer the best pieces and that they are treated and maintained with care. The quality of their goods will directly impact their sales as customers are willing to pay more for a high quality product.

The focus should therefore always be on providing the best possible quality - because at the end of the day it's about making customers happy and building long-term relationships .

Pricing and Profit Maximization: Strategies for Setting an Appropriate Price for Your Worn Underwear

To get the maximum profit from selling worn underwear, it is important to adopt an appropriate pricing strategy.

There are various factors that need to be taken into account when determining the price, such as the type and quality of the laundry, the length of time it will be worn and of course the demand in the market.

Depending on these factors and the competition, you can set the price of your used panties between 20 and 50 euros . If you can make 8 sales per month, your earnings will therefore be between 160 and 400 euros.

One strategy could be to increase the price of particularly high-quality or rare pieces or to offer discounts to encourage customers to purchase multiple items.

Seasonal offers also help boost business and generate higher sales.

Ultimately, however, it is important to set the price so that you as the seller are satisfied and at the same time your customers are not put off.

With a smart pricing strategy, you can successfully sell your used underwear and maximize your profits.

Promo and marketing: create visibility

In order to effectively advertise your used underwear, potential buyers need to know where to find your offer.

Social media

Use social media platforms like Instagram , Twitter, Snapchat, TikTok, YouTube or Reddit to promote your products and build a community.

By creating accounts for adult-friendly platforms like TikTok , Twitter , YouTube , or Reddit , you can interact with your audience and strengthen your brand's image.

This is how you gradually gain trust from your followers. Social media offers you the opportunity to advertise your product and communicate directly with your followers.

Consider setting up separate social media accounts for your panties , unless you want your friends, family, and colleagues to know that you are selling your used panties online for money.

through surveys - all of which is essential for building a loyal customer base. If you want to invest some time and effort into social media marketing, it will be worth the investment because it will take your worn panties selling business to a new level - by attracting new customers as well as keeping existing customers happy .

Create appealing content that arouses the interest of your target group - be it through photos of your products in conjunction with seductive texts or stories about the scent of the underwear. They also like to work with other models for collaborations and exchange their experiences.

Do you offer special promotions such as discounts for regular customers or limited editions of your laundry items?

Keep in mind that not all platforms nudity or explicit content , and their policies are constantly changing. Instagram in particular attaches great importance to not showing nudity.

Do your research on your desired platform before posting nude selfies to reduce the risk of getting banned and having to start all over again.

One of the most important things you should do when selling your used panties is to be visual .

Images will immediately appeal to potential buyers and may even convert some new fetishists.

To run an effective social media account, you need to post regularly . This looks a little different for everyone. Once a day should be frequent enough.

Some social media platforms support tools that allow you to schedule posts in advance. However, many of them require a subscription fee. You can consider this an investment in your business and it can also be tax deductible.

Depending on your platform, you should use relevant hashtags . Instagram is one of the most hashtag-heavy platforms as you can use up to 30 hashtags per post.

Try different hashtags to see how your posts perform. Additionally, use hashtags that highlight the specific item you are offering.

Use hashtags on Twitter wisely. They can look spammy and somehow fallen out of favor. A simple hashtag at the end of your tweet should be enough.

Don't be discouraged if you don't get tons of engagement and followers right away. It can take time to build a following and find the right audience for your content.

Continue your social media efforts for three to six months to see how they grow. Then you can decide whether you want to continue using this type of advertising.

Outreach aka “public relations”

While this is one of the more time-consuming advertising methods, it can also be immensely rewarding. Finding buyers instead of waiting for them to come to you can be a great way to advertise.

You may want to use other online resources besides social media to promote your brand. There are numerous blogs , forums and communities that would be happy to offer you your worn underwear. All you have to do is locate them.

Below are some options we discovered during our research:

Reddit

There are several subreddits dedicated to selling and buying used underwear. The best include:

• r/usedpanties
• r/ThePantyDrawer
• r/DirtyPanties
• r/DirtyPantiesGW
• r/Sexsells
• r/Panties4Sale
• r/panties

Each subreddit has its own guidelines for posting ads. So make sure you follow them carefully.

FetLife

FetLife yet , now is the perfect opportunity! There are numerous groups on the platform where used underwear is sold and people would be happy to receive your offers.

Here are some examples:

• selling used panties, socks, and old shoes
• I Like Boys in Panties (for male sellers)
• Panties

You also have the option – if you feel comfortable – of publishing your articles in local groups in your area. However, it should be borne in mind that some people may prefer a face-to-face meeting to complete the transaction.

Accordingly, either a public location or insisting on a shipping route is recommended.

JOYclub erotic forum

JOYclub began in 2005 as a small, moderated online forum and has since successfully developed into a world of experience for lustful eroticism . At JOYclub, love, respect and safety come first - both in front of the scenes and behind the scenes.

The JOYclub offers a variety of options to effectively advertise your worn underwear and appeal to potential buyers. For example, you can be active in the JOYclub forums

The club's members are open to new experiences and often have specific preferences that they would like to pursue. In addition, JOYclub also has a marketplace where you can offer your products.

This is where people with similar interests come together and specifically search for specific items such as used underwear.

Another option is to create a profile on the JOYclub website. There you can upload photos of your items and provide information about materials, length of wear or special features. Potential customers can then contact you directly and place their order.

The club also regularly organizes events on erotic topics - you could be present here as a saleswoman or even workshops on the topic of “selling worn underwear” .

Facebook groups

Facebook groups act as platforms where people with common interests, hobbies and fetishes can come together. There are numerous Facebook groups specifically for selling underwear.

It is absolutely necessary that you should create a separate Facebook profile to post your posts anonymously.

It would be very disadvantageous for your real name and brand to be associated, especially in public groups. Additionally, all your friends can see which public groups you belong to.

Email marketing

To develop a successful marketing strategy for selling used panties on your own fan page, it is important to include email marketing.

Although this concept is not new, it offers the possibility of a high return on investment. The key component of email marketing is creating engaging and personalized messages that resonate with your readers.

You should put a lot of thought and creativity into the subject lines to ensure that they attract attention.

Additionally, every email should contain an offer that encourages your readers to take the next step – be it visiting your website or purchasing your product.

By continuously tracking performance and conducting A/B tests, you can find out which texts and offers are most effective with your target group.

This will lead to higher customer retention and more conversions.

Referral marketing

Recommendations are relevant not only for large companies, but also for small online retailers of used panties.

By leveraging referral marketing, you can drive your growth and successfully deal with this challenge.

No other form of advertising generates the same trust as personal recommendations from trusted people. If someone recommends your product, they are putting their own reputation at risk.

This shows that this person trusts your product and therefore increases the likelihood that others will want to follow suit and try it.

In addition, referral programs promote customer loyalty and brand loyalty. By rewarding certain actions – such as following your social media accounts or making a purchase – you encourage your customers to engage more with your brand.

This significantly increases both your sales and your customer satisfaction.

This can be implemented excellently with your own website and a so-called affiliate program (see the xModel features above).

Building customer loyalty: How you can attract and retain regular customers

In order to successfully sell worn underwear, it is not only important to have appealing images and convincing storytelling.

It's also about long-term relationships with customers . Repeat customers are at the heart of any successful business and can help you generate regular revenue.

But how do you gain these loyal customers?

One way is excellent customer service . Respond quickly to inquiries and be friendly and helpful when communicating with your customers.

Another important factor is the quality of your products . Be sure to only offer laundry items that are in good condition and ensure that they arrive freshly washed and smelling good.

Reward your regular customers with special offers or vouchers for future purchases and, for example, offer them the opportunity to purchase from you again and again through subscriptions.

When your customers feel valued and can get value from their purchase, they will be more inclined to return to you.

Fetish self-experimentation: Cash for worn underwear?

What does the worn underwear business look like from the perspective of the saleswomen? How much money can you make with it and when should you be careful?

In this film for the magazine “reporter” WDR 's current affairs program area , produced for funk, reporter Svenja herself delves into the business of worn underwear and socks in order to find answers to these questions.

She registers on one of the many sales platforms and uploads photos of used underpants and socks there. Just a few minutes after her first ads are online, she receives several direct inquiries and is suddenly in the thick of things.

Svenja even meets a buyer personally. psychologist Pia Kabitzsch from the radio channel psychologeek for professional advice , who explains to her what possible risks there are when selling such intimate things as socks or underpants.

Additionally, Svenja meets Victoria - a woman who has been selling her underwear for a year and a half and is making pretty good money from it.

Conclusion

In summary, worn underwear can be a lucrative business if approached correctly. By emphasizing scent and engaging marketing strategies, customers can be attracted and become loyal repeat customers in the long term.

It is important to maintain discretion and protect the privacy of buyers and sellers.

A small selection of high-quality laundry items is more important than a large amount of inferior products.

The pricing should be reasonable and, in addition to platforms such as online marketplaces, the best place to sell is on your own website.

Regular customers can be gained through good customer service and retention.

All in all, selling used underwear requires a lot of patience, dedication and care when dealing with customers.

However, anyone who takes these factors into account and advertises their products in a targeted manner has a good chance of success in this market segment.